Key terms for understanding AI visibility optimization.
AI Visibility Optimization — the practice of engineering a brand's presence to be recommended by AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
Generative Engine Optimization — optimizing content, structured data, and citation footprint for retrieval by large language models.
Google's AI-generated summary that appears above traditional search results, synthesizing information from multiple sources.
When an AI search engine references or links to a specific source in its response. Citations are the primary way brands earn visibility in AI search.
When an AI model generates factually incorrect information about a brand, product, or claim that doesn't exist.
Crafting purchase-intent and comparison queries that simulate how real buyers ask AI engines about products in a category.
Schema.org markup and other machine-readable formats that help AI models understand and correctly represent your brand.
A distinct concept (brand, person, product, category) that AI models recognize and can reason about independently.